Are you trying to do everything you can to rank your website well with the search engines? How come you’re not seeing any results then? Many new webmasters who try to optimize their site for the search engines forget the basic rules that they need to keep in mind. Search engines are constantly evolving, along with the optimization methods that help you rank well. If you want to stay ahead of the crowd and see your site on the first page of Google, you need to avoid making the following mistakes. Working on these will help you get better results from your efforts, regardless of your budget.
The first mistake many webmasters tend to make when trying SEO is they stuff their content with too many vague keywords. Yes, keywords happen to be an important element of SEO, but if you go on and stuff a high number of keywords in your content, then it will only get you into trouble with the search engines as they will penalize your website for spamming. You’ll lose your ranking due to the over abundance of the keywords on your site, which means you’ll lose the traffic too. It’s also not appealing to your visitors because they only like sites that make sense and are helpful.
Don’t make the mistake of stealing the content from other websites, it’s not ethical. Copying content that belongs to someone else won’t take you anywhere. Your plagiarized content might not be noticed by a few but eventually people will come to know. And the biggest downside to it is that the search engines have gone smart and they know the difference between original content and the duplicate one. Your site will get stuck in the duplicate content filter, which will eventually affect your ranking. Therefore, put in the effort to create unique content that’s not only appealing to the visitors but also to the search engines.
Avoid shady SEO consultants who indulge into unethical practices. Nowadays, you find a number of companies who aim at providing SEO services. Some of these companies are definitely worth working with since they use practical ethical SEO methods, but many others depend on unethical or blackhat SEO to get sites ranked. You don’t even come to know about this until your site gets banned by search engines. So if you are looking out to hire someone for your SEO job, then go for a consultant that has a good reputation and keeps you updated with regular progress reports. The more transparent they are, the better it is.
Overall, your aim with SEO should be to keep it as ethical as possible. Some webmasters have no idea the damage the above mistakes can do to their website. Keyword stuffing is highly looked down upon and will label your site as a spammer. Similarly, having copied content will tarnish your reputation and get you in the bad books of the search engines. So whether you’re hiring an SEO consultant or doing it yourself, make sure you indulge in the best SEO practices.