Sometimes it seems that the more things change, the more they stay the same. And that is the case with title tags for your website or blog. Even though that is a horrible cliche to drag out, it is really true. The reason, in this instance, is that social media has been embraced so much by search engines. What you will find is that title tags all come back to you even from social media, and Google will still use it to help score your site for SEO. In any event, here are a few important things to know about making effective title tags.
In the past, the title tag for your site was exclusively for SEO and the search engines, or search marketing. But that is really no longer the case in terms of being exclusively for that. The reason for this has to do with social media. For example, any time a site or page is shared on social media, what do you think shows up for that page? That’s right – the mighty title tag, and that is a huge reason to put something very relevant like the keyword phrase for that page or home page. Another thing and this goes back to the original intent for the title tag; Google is using these mentions on social media now as one of the factors for ranking.
You want to always have keywords and their phrases in your title tags for on-page SEO factor optimization. You have done Google searches before, and you have noticed all those blue, bold links for the words you searched on in the results. That is what happens when you properly optimize your pages for on-page factors. It is things like that which will help your pages rank better in search. If you are not sure how to optimize each page in your site, then you must learn what it means and how to do it. But no worries because it is really very easy to understand and put into effect.
There really are not any tricks to use when it comes to having properly optimized title tags. The only one exception that comes to mind involves dynamic pages. Years ago there were software scripts that would take the searchers phrased, that was typed in, and then automatically fill out the on-page factors for a landing page or some other site page. That was called dynamic page insertion, and it is not used much at all, anymore. Optimizing your title tags for all your pages is extremely easy, and it is automated if you have a blog and an SEO plugin.
There are really only a few rules you have to remember with title tags, and they are simple to grasp as well. If you are not well versed in matters related to SEO, then do yourself a huge favor and rectify that. You can find all kinds of excellent ebooks about the subject, but just be sure you are getting information from credible sources.