You can usually find a healthy disagreement among people about which strategy is best. That is why you may see conflicting positions about search engine rankings because some look at it as time not well spent. Going for high positioning takes a lot of work, and many feel it is not justified. There are too many variables that can adversely impact your search engine rankings, for instance. We all know that off page SEO is an element that must be regularly worked on. Then other people will point out that search algorithms are always changing, and you never know what will happen. However, you can get very highly placed for many search phrases, and if you do then it will be worthwhile. You also desire to steer clear of the worst slips you can make with SEO.
The most current Google algorithm change, in early 2011, is centered on high quality content. While there isn’t any alternative for search rankings that is free of flaws. They freely admit that low quality sites will not do well anymore in their listings. This latest round of changes underscores the simple fact they do not like sites which are low in the amount of content they wish to see. Google likes the authority site which includes expert content and in depth with a great deal of content. Consequently it is clear to see what they want, and it is simply excellent content and lots of it.
Whether you’ve got a static HTML site or blog, part of intelligent on-page SEO is paying attention to your inner pages with internal links. Your home page should receive a lot less external links, backlinks, versus other webpages on your site. But at the moment we will focus on internal linking composition. Certainly you need to backlink your inner pages for factors which will be clear in a moment. Because your inner pages are linking out to your home page, they are going to give backlink page rank to your home page. If you have a blog, you can find a plugin that will basically share associated posts. For your static websites, merely put in-line links at ideal places in your content with good anchor text to additional pages.
You have to get involved with social websites and the different resources that make it quicker to share. The objective is so your readers can tell their buddies about your site. Obviously the key two social networking sites happen to be Facebook and Twitter. We all understand how popular and enormous Facebook has become, but do not ignore Twitter either since it is still relevant. Yes, social SEO will be something you’ll find out more about in the very near future so that it is important.
There are definitely more important optimization factors you should look at and understand. Also Google’s algorithm is not perfect so understand that. However, they are conscious of how important the social net is, and this will only be reflected even more in the way they rank sites.