Ever wonder just how valuable user data is? What is the information gather from users of mobile dev ices such as iPhone or Sony PSP worth? Well we now know that Apple might rather build their own search engine than allow Google access to the user data from iPhone users. Building a search engine is no easy task and the idea they will invest in their own search engine just to keep the rights to this data is impressive.
I assume they will consider buying an existing search engine technolgy or maybe try a partnership with someone like Bing who might actually allow them to retain their data in exchange for the bragging rights and added traffic iPhone users are worth. How much is the iPhone user data worth and what would Google gain from it that they don’t alreay know or have? I mean does the largest search engine actually need user data from iPhone owners? Can’t they just use Android data for the same research?
Apple May Build a Search Engine to Shield iPhone Data from Google – Search Engines from eWeek
Piper Jaffray analyst Gene Munster said there is a 70 percent chance Apple will roll out a mobile search engine tailored for its iPhone within the next five years. As the search provider for the iPhone, Google sees what iPhone users are searching for, which can help it tailor software and services for its own mobile smartphones. This competitive advantage has not gone unnoticed by Apple. Building its own iPhone-centric search engine would help Apple shield Google from its App Store data, Munster said in a March 30 research note.
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